The Business Success Rule

Business Success Rule - How Business Really Works

Wash. Rinse. Repeat. Surely you've heard this phrase before. It refers to the general process one follows to create and refine a product, process, or.... even wash your hair.

In business, there is a similar rule, it's called the Business Success Rule, and it goes: Implement, Measure, Adjust, Repeat. It is the process you absolutely must master if you are to know what actions to take to steer your business in the right direction. It's all about taking action, testing that action, then adjusting based on the results.

Tracy and Pamela talk more in-depth about The Business Success Rule in our latest episode. Follow this rule and it will also guide you in the right direction for your goals. And if you don't know what your goals are yet, then check out our Productivity & Goal Setting episode.

After you've watched this, leave us a comment below about your success rules. Do you follow the "wash, rinse, repeat" method? How has it worked in your business? We'd love to hear from you! And don't forget to subscribe!

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You Can’t Do It All

You Can't Do It All - How Business Really Works

Have you ever thought that throwing ten darts at the dart board at the same time was a good idea because, surely ONE of them will hit the bulls eye? If you can answer "yes" to that question, or even "possibly" then you need to watch this episode!

Tracy and Pamela break down why it's not a good idea to send yourself in many directions at once and offer a very effective, Warren Buffet-inspired technique for narrowing your activities down at any given time.

We're not saying you can't do it all... You just can't do it all at the same time! Watch, comment and share!

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Email Marketing Tips and MailChimp Tricks

Email Marketing Tips and MailChimp Tricks

You know you should be doing a lot more in the way of email marketing to grow your business, but there's just so much to know and so much to learn. Where do you begin? Do you need to shell out lots of hard earned money to use a fancy email distribution service, or can you start for free? What content should you include in your emails? When should you send your newsletter to your subscribers? Speaking of subscribers, how do even get people to sign up?

This special episode of How Business Really Works features Pamela DeRitis and colleague Kyle Rollins, owner of Mammoth Solutions digital marketing agency in Atlanta, GA. Pamela and Kyle cover all the big questions of who, what, when and how in your email marketing efforts. Plus, they give lots of tips and tricks on how to use Mailchimp specifically in your email campaigns (hint: it's free for your first 2,000 subscribers!).

There are some specific guidelines and tactics you should know -- and some you must know -- in order to conduct effective email campaigns so join us in this discussion! Let us know in the comments below any tips and tricks you may have when it comes to email marketing.

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The Creative Process

Episode 4 The Creative Process

How do you find inspiration to keep your work fresh and original? More importantly, how do you stay fresh and original when you're just not feeling motivated? Today we discuss how the creative process works generally, and our tips and techniques to keep those creative juices flowing, no matter what your mood!

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Mindset and Motivation

How Business Really Works - Mindset and Motivtion

Join Tracy and Pamela as we discuss how to get the mindset that will maximize your chances of entrepreneurial success! We share our own techniques that we use in our daily lives to keep our mindset positive and effective.

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Productivity and Goal Setting

You have so much to do, your action items list is a mile long. You want to achieve great things, but get bogged down in the everyday shuffle of things that need your attention.

How do be productive when your plate is full, you're overwhelmed, and you're only accountable to yourself? Moreover, how do you set goals that will help you succeed while not being totally out of reach?

Today we cover one very effective way to set goals for yourself (hint: it involves a little time investment but has HUGE payoff). Then we delve into specific, time-tested techniques from some of this world's foremost thought leaders on how to be productive and get the most work done out of each work day.

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Doing Business is Easier BUT Harder Than Before

Business isn't what it used to be. That's generally a good thing, but in our rush to be entrepreneurs we often overlook the ways in which being in business for yourself is actually more difficult than it has ever been in the past!

We discuss barriers to entry, accountability, financial aspects--and how you can make sure YOU don't fall into any entrepreneurial traps!

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