If the experience isn’t good, then how likely are you to convert them to your website on desktop where they will have a better experience? Not that likely really, so you need to seriously consider the visitor’s experience on mobile.
In this episode, Pamela interviews Kyle Rollins from Mammoth.Solutions, an expert in mobile design. They discuss how responsive design works in mobile. The key considerations when developing a mobile design as well as why working from mobile first is the best option and will lead to less changes and reworks in the future. And why so many businesses are reluctant to embrace a mobile first marketing and branding plan.